The UK Trade Marks Act 1994 defines a Trade Mark as: "Any sign capable of being represented graphically which is capable of distinguishing goods and services of one undertaking from those of other undertakings".
The Act goes on to say that the trade mark may be: "A word or words including personal names, designs, letters, numerals or the shape of goods or their packaging". In addition to generally recognised Trade Marks, such as words and logos, Trade Marks can include shapes of containers, colours and combinations of colours, slogans, sounds and even smells.
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